MSR-Group sets up a base in Scandinavia

MSR-Group GmbH with its subsidiaries MSR-Electronic (specialist for fixed gas alarm systems) and MSR-Traffic (specialist for intelligent parking management and smart cities) opens a sales office near Malmö for the market in Scandinavia.


In addition to the existing branches of MSR-Group in Austria, Italy and Croatia, the entire product portfolio is also marketed across the globe by means of certified partners.


MSR-Nordic - new branch of the MSR Group in Scandinavia


"The investment in another location of our own and the customer potential in Scandinavia will have a positive effect on the growth strategy of the entire group of MSR companies. The closer we are to our partners and customers, the more successful we can act," says Harald Schmitt, Managing Director of MSR-Group GmbH.


CEO MSR-Group Harald Schmitt, Branch Manager MSR-Nordic Johan Löfgren

©CEO MSR-Group Harald Schmitt, Branch manager MSR-Nordic Johan Löfgren


Johan Löfgren, the new branch manager of MSR-Nordic,  is a man of extensive expertise to develop sales and business on the Scandinavian market.

Due to his many years of experience, he is the first point of contact for customers and prospective buyers. His strengths lie in the field of building automation as well as in his experience with fixed gas warning systems from MSR-Electronic.

Furthermore, he has worked internationally for over 20 years on projects in a wide range of industries in the automation and energy sectors.





Johan Löfgren
Sommarbovägen 24
S-24632 Löddeköpinge

Phone: +46 (0)70-278 02 05








From the idea to the turnkey parking guidance system. 

MSR-Traffic  offers innovative sensor technology and intelligent parking guidance systems that enable counting and single space detection of vehicles indoors  and outdoors.  Drivers are quickly guided to the next available parking space via dynamic traffic control technology or via app. With  magnetic field sensorscamerasultrasonic sensors and state-of-the-art   LED displays,  the company offers innovative products and solutions for finding and monitoring parking spaces. In addition to the development, production and sales of intelligent parking guidance systems, MSR-Traffic also supports the planning and installation on site. If you have any questions, please feel free to call us, send us an email or contact one of our European branches.