The company MSR-Traffic

We develop and produce reliable traffic and parking guidance systems for indoor and outdoor use.

In addition to the development, production and distribution of intelligent parking guidance systems, we support our customers in planning and installation on site.

The management team of MSR-Traffic

Frank Würz and Harald Schmitt

Harald Schmitt, CEO and owner of the MSR group of companies, is responsible for the overall strategic concept and is committed to our core values. As COO, Frank Würz takes care of operational tasks such as sales, production and project management.

As a subsidiary of MSR-Group, we guarantee our customers innovative products and a high level of social responsibility and environmental awareness. Thanks to the integrated management system, we respond to the needs of both our customers and our employees.

The corporate values of MSR-Traffic



We offer innovative sensor technology that enables counting and single-occupancy detection of vehicles indoors and outdoors. In times of Smart Cities and Big Data, we are continuously developing our products.



Not only do our individual parking sensors have high detection accuracy, but the complete parking management systems are also extremely reliable thanks to our smart ParkGard Control Center software. In addition, our support is always available to our customers.


With the  ISO 9001- certification (quality management), we have guaranteed our customers for many years, among other things, a well-functioning  risk management as well as transparent and documented process flows. To ensure that we continuously approach our goals and constantly optimise all management systems, we rely on the  continuous improvement process (CIP).


With the ISO 14001 (environmental management) and ISO 50001 (energy management) certifications, we are consciously committed to environmentally friendly working methods and production. Not only is electricity consumption optimised and significantly reduced year after year, but the use of plastic in production is also minimised. Our climate protection and environmental officer actively takes care of our exemplary function.


Supporting children and young people is particularly close to our hearts. In addition to sports clubs and other sporting activities, we also financially support the associations Intensivkinder sinnvoll helfend e.V., Kinderhilfe Holzland e.V. and also the Pockinger Tafel.


MSR is committed to uncompromising integrity and a high standard of business activity. The focus is on an honest and transparent working environment in which all employees can express doubts or concerns without consequence.