Insights into the beginnings of the Lower Bavarian company

MSR-Traffic GmbH was officially founded in 2009, as a so-called spin-off of the company MSR-Electronic GmbH (specialist for gas warning systems, i. a. for underground car parks) and now an important subsidiary of the family holding company MSR-Group GmbH (www.msr-group.eu).

For many years the start-up MSR-Traffic was relatively unknown in the industry sector. In the beginning the company has put a lot of development work into wired magnetic field sensors (today these are wireless, i.e. battery powered). As is so often the case with start-ups, various approaches were tested and the use of the sensor technology was tried out in a wide range of applications (truck single space detection, barrier control, etc.). In the first years the learning curve was very steep, and it was recognized that the MSR-Traffic’s focus will be on innovative indoor and outdoor parking guidance systems.

Different technologies were tested for years on quality, price and accuracy until the customer could be offered the optimum product for each application.

LED Display_MSR-Traffic_Made in Germany

The result was that MSR-Traffic concentrated on ultrasonic sensors for indoor applications and wireless magnetic field sensors for outdoor applications. In combination with a wide range of display panels in LED and LCD technology, the company was and is able to tailor parking guidance systems perfectly to individual customer requirements. A particular advantage from the customer’s point of view is that the systems can be offered as turnkey solutions (including assembly and installation).

With distributors in several countries and own offices in Austria, Croatia and Italy, the company continues to grow.